HIGH INTENT.High Intent is a B2B marketing consultancy led by Justin Rubner, connecting positioning, creative strategy and demand generation to build a stronger pipeline.
By the time a prospect talks to Sales, they've historically had seven interactions with your brand — if you're lucky. In the age of AI, your brand might never make it on their radar. Weak positioning, forgettable campaigns and disconnected marketing can put you at a disadvantage before the conversation even begins.
A focused competitive and messaging engagement: Stakeholder interviews, positioning assessment, differentiation strategy, core messaging framework and a plan on how to use it.
A detailed plan built for execution: Campaign concepts, segmented messaging, channel breakdown and content roadmap with SEO/AEO guidelines.
A strategic blueprint for building a stronger demand engine: ICP and buyer targeting analysis, channel prioritization, demand program design, pipeline performance metrics and an actionable implementation roadmap.
A comprehensive assessment of marketing effectiveness: Strategy and performance review, funnel and conversion analysis, brand and channel evaluation, and prioritized recommendations to address gaps and improve pipeline performance.
With strong positioning, differentiated creative, smart demand strategy and a healthy pipeline, you will dominate your market.
