HIGH INTENT.
About

I turn difference into demand.

Hey there, I’m Justin. With a career spanning tech journalism, copywriting, brand strategy, content, demand generation and executive marketing leadership, I have a unique background that will help you connect the dots to higher intent leads and sustainable growth.

Justin Rubner, host of the High Intent podcastJustin Rubner

Career highlights

Results that speak for themselves.

32%

Increase in sales-qualified pipeline

CoStar Group
11x

Return on marketing investment

CoStar Group
30,000

Recruiter-qualified leads

Air National Guard Recruiting
29%

Increase in YoY organic conversions

UserIQ

My approach

How I work.

  • Story before tacticsFind what makes you different first. Every campaign works harder when it starts there.
  • Brand and demand togetherAuthority builds trust, demand converts it. One without the other leaves revenue on the table.
  • Consistent everywhereThe same clear story at every touchpoint, from first impression to closed deal.

Outside of work

Off the clock.

When I'm not building demand engines, I'm behind the mic hosting the High Intent podcast, trading notes with CEOs, GTM leaders and marketers who are doing it differently.

I've written a screenplay, a comedy called "The Flutist", that was a ScreenCraft semi-finalist, and am currently working on a high-concept science-fiction feature.

Things I love: The Buffalo Bills, snow skiing, cooking and the outdoors. I'm also an Air Force vet. Aim High!

Let’s make your story together.

With strong positioning, differentiated creative, smart demand strategy and a healthy pipeline, you will dominate your market.

Let’s talk