01
Positioning and brand strategy
Find your unique story and offer the market a compelling reason to choose you over the competition.
BrandHigh Intent · Fractional marketing
There’s more
growth
to
your story.
Find your differenceMake it matter everywhereBuild a better demand engineDrive revenue
How I can help
Difference drives demand.
More campaigns won't fix a positioning problem. Great positioning won't fix a broken funnel. Sustainable growth comes from making every part of marketing work together.
02
Content and campaign strategy
Turn customer insights into compelling campaigns that stand out and drive real action.
Campaigns03
Demand generation framework
Reach the right buyers, create meaningful engagement and build a stronger sales pipeline.
Demand04
Marketing & pipeline audits
Find the gaps, wasted effort and missed opportunities standing between marketing and revenue.
Audit
Your integrated marketing partnerThe person behind High Intent
Hi, I’m Justin Rubner.
Let’s bring some intent
to your marketing.
I’m a B2B marketing consultant and growth executive who believes brand authority and demand strategy are nothing without each other.
I built a modern demand engine for a complex enterprise SaaS business that led to a 32% increase in sales-qualified pipeline and an 11x return on marketing investment. I’ve also led brand strategy for a military branch and created differentiated content programs that outperformed rivals at a PE-backed startup and a Fortune 500 tech brand.
My strength is finding your difference, making it matter across every touchpoint, and turning it into repeatable revenue.
More about JustinThe High Intent podcast
Lessons from the frontlines of modern marketing
Hosted by Justin Rubner, High Intent features candid conversations with innovators in brand building, demand generation, go-to-market strategy, buyer psychology and beyond.
LISTEN TO THE LATEST
Let’s make your story together.
With strong positioning, differentiated creative, smart demand strategy and a healthy pipeline, you will dominate your market.